The business travel landscape of services and experiences isn’t a pretty view. It is awfully fragmented. Think about all the different channels business travelers need to use to get a few basic things done: finding a cab, calling a restaurant, connecting with a local co-worker, (re)arranging a client meeting. Their focus shifts, and they can no longer concentrate on what truly matters: closing the best business deals for your organization.
So pay attention to the experience of your road warriors when they arrive in a destination. Remember, a good start is half the battle. And here’s a surefire way to hit the ground running: utilize data.
Avoid ‘app hopping,’ embrace data
Travelers are often forced to engage in ‘app-hopping’ activities: they need to bounce from app to app or scroll through countless services to find what they’re looking for while on the road. In 2020, this shouldn’t be happening – there must be a more convenient way to go about things. Right?
Well, of course. What you need to do is simplify and streamline the customer journey so travelers feel comfortable, safe, and supported – especially since a growing body of research shows a direct link between well-being and productivity. To do so, you should track and collect data from all chosen suppliers. That’s right: each and every one of them.
By centralizing this data, you get that all-important single-customer view. And voila: there’s your personalized, slick, and streamlined service. It’s simplicity at its best!
Unify to simplify: a brief case study
The idea is pretty simple: you need to interconnect suppliers, unifying all services and experiences in one reliable, easily accessible platform. Still vague? We’ll illustrate our statement using an example.
Microsoft has set out to ensure its business travelers are as efficient and productive as they can be. Its mission is to arm every traveler with a local’s knowledge. To this end, the software giant has joined forces with Roadmap. Together, we’re expanding existing content in Microsoft’s 17 most-visited destinations, crafting guides and local services within the app. Microsoft has also been involved in seeking out and championing strong partnerships, which have led the Roadmap platform to evolve. The result: a richer, more seamless experience throughout the trip!
Are you intrigued by the idea of putting simplicity at the heart of business travel? Download our whitepaper and discover the 5 benefits.
