In our previous blog post, we discussed why it’s important to think about your return-to-travel plan now. Today, we will provide 3 useful tips to set you in the right direction.
Unprecedented times call for brand-new measures
What happens if you don’t create a solid return-to-travel plan? Well, your go-ahead road warriors are likely to take their own measures: they might explore the options, book flexible (and, therefore, more expensive) tickets, and take out their own travel insurance. They won’t do it to bug you — they’ll simply be worried because they want to be taken care of. But the consequences may be significant, especially during the pandemic. A business traveler could end up halfway across the globe without the right documentation, such as a negative COVID-19 test. They might be required to self-quarantine for two weeks. Or, they won’t even be allowed into the country.
It’s a problem for them and you. After all, you’re responsible for your travelers. And you need to have their backs. As a travel manager, you should protect them when they’re on the road and restore their faith in travel in difficult times. But unprecedented times call for brand-new measures. So, you should adopt a new approach. How to go about it? Use these 3 tips!
1. Define your audience
Who’s your audience? Well, it’s not a hotel chain or airline company. After all, you’re not trying to help them book rooms or seats. The only people you should focus on are your business travelers. You need to prepare them for travel and ensure they are safe throughout their trip. Simple as that.
2. Decide on your communication strategy
You’ve got important information to share. But how to make sure your road warriors will actually read it? They get tons of emails every day, and chances are they’re too busy to log in to the intranet where you posted your message. To communicate effectively, your corporate travel team requires a well-organized, easy-to-use communication platform.
3. Create a single source of truth
Your road warriors will have certain travel-related concerns. To answer burning questions, they will undoubtedly gather information from a variety of sources. As this information will probably be contradictory, it’s extremely important for you to create a single source of truth: you should tell them exactly what they can expect and what is and isn’t allowed. The content you share has to meet your audience’s needs!
Curious to know how others are returning to travel? Keep an eye on our next blog post, in which a customer will share how they went through this journey.
Have any questions in the meantime? Be sure to reach out to us. If you need advice or want to discuss the nuts and bolts of a top-notch communication platform, we’re here to help!