< Back to blogpost overview

Why corporates should buy our app

Share:

The other day, while I was at home brushing my teeth, and therefore having a moment to myself, I was thinking about my MP3 player (without going into details of the brand). Actually, I, out of nowhere, remembered my MP3 player. As in “oh yeah, I also still have this MP3 player.” Haven’t been using it for ages while I was so happy when I bought it. Why is that? What made this change? And how did my life look like before the MP3 player came into my life?

Let's go back to end to the 90's. I always have been enjoying the presence of music. My life, and therefore my house, my car, my bags, my suitcases, everything was filled with cd’s (and a Discman, of course). All these cd’s which could get lost, could get scratched, with plastic covers which could break and with cover books who also could get lost.

I was so happy when I bought my MP3 player...

Let's go to the beginning of 2000. I was planning to go on a trip to South East Asia for half a year. With taking only one bag which I had to carry on my back for 6 months, I didn't want to take too much stuff with me, and certainly not piles of CDs. Fortunately, by that time the MP3 player was invented so I allowed myself a happy travel experience by buying one. Before I left on my trip, I downloaded all my music to my MP3 player. A hell of a job which cost a lot of time but it still couldn't compete with the disadvantages of taking my CDs and huge Discman with me.

So finally, there I went, on my trip. With my bag filled with survival gear such as a mosquito net, MP3 player, travel guide and mobile phone. And of course all these travel documents which I had to take with me this whole half a year. Losing them meant going home or being not able to go home... But all went well and I had a fantastic time.

No more hassle with all these devices...

It's the end of the 2000's. Meanwhile, all CDs had been stored upstairs because I was only using my MP3 player. If I went on a trip, I took my MP3 player. And by connecting the MP3 player to the amplifier at home, I could fill my whole room with my music. To keep informed about latest music, I listened to the radio or I visited music stores. If I wanted to buy new music, I used iTunes, my all in one music store. In the mean time, the 'old school' mobile phones got replaced by smart phones. With much more features than the old mobile phones. Embracing changes, I exchanged my old mobile phone for a smart phone. Already used to the brand of my MP3 player, I bought my smartphone from the same brand. I thought that would be nice. They could be sort of a matching pair. Unfortunately, it wasn't nice at all, because the smart phone and the MP3 player really looked alike. So there I was, trying to call with my MP3 player and trying to listen to music with my smart phone...

In the mean while the possibilities smart phones had to offer, continued expanding. And probably I was not the only one having the embarrassing experience of trying to call with my MP3 player so the smart phone was expanded with a new feature: download music on your phone and use your phone as MP3 player. For me it meant no more hassle with smart phones and MP3 players and no more embarrassing moments. From now on I only had one device to use, to take with me and to take care of.

The less stress you have, the more you can focus...

In the mean while the possibilities smart phones had to offer, continued expanding. And probably I was not the only one having the embarrassing experience of trying to call with my MP3 player so the smart phone came up with a new feature: download music on your phone and use your phone as MP3 player. For me it meant no more hassle with smart phones and MP3 players and no more embarrassing moments. From now on I only had one device to use, to take with me and to take care of.

It will help companies to be in control...

Nowadays, I can't even imagine going to a music store to buy music. Or buying music at iTunes. I just go to my all in one music guide for a perfect music experience, stored in an app on my smart phone.

And this is only one example of the many features smart phones provide. A phone is no longer just a means to communicate but it became our life guide, our PA. A PA where we haven’t explored half of the possibilities even yet.

We at Roadmap, we like to travel. During traveling, we like to continue working. Not only because we like what we are doing, but also because things just need to be done and we don't want travelling to be a show stopper. When we're travelling, we also don't want to stress out about our tickets, passports, travel documentation, our travel itinerary, the addresses we have to go to etcetera. Because stress is not good for your health and stress keeps you from staying focused on your work.

Travelling must not be a show stopper...

That's why we created a travel guide. A guide that guides you during your whole trip. To give you a stress less travel experience. I think every business traveler owns a smart phone and likes to take as little stuff on his or her business trip as possible. Therefore the phone is the most suited medium to provide this guide to the traveler. And that’s why we transformed this guide into an all in one travel app.

Also very good for employee branding...

Why do we make this app? Because we believe in making this world a better place? Yes, also. But also because this app will help companies to be in control. In control when it comes to employee happiness and employability because the company is taking good care of their employees. (Which by the way is also very good for employee branding!) In control when it comes to their travel program related costs and strategy, based on data this app is able to provide.

I can imagine that corporates might be a bit skeptical in the beginning. Because: how do you know it's not just another hype? You have to invest money and what will it bring the company? Is it worth the investment? My experience is that companies don't mind investing money in their company, as long as it brings the company forward.

The same doubts companies had to process the first time they were confronted with the existence of CRM systems, PI systems, SAP systems, recruitment systems etcetera. And nowadays there's no corporate company who can live without them.

It's not why, but when....

So maybe it's not the question why corporates should buy our travel app, but is it more the question when they are ready to buy our app?

Share:
Open Map