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We need more women in the company


Yesterday, when I took my three children to school, I saw a lot of daddies do the same. In Amsterdam, where I live, it is very common that men and women share all responsibilities - and it works incredibly well. The energy I get from spending time with my children is different from the energy I get being at Roadmap, and I love the combination of the two.

The other perk is that my children are happier and my marriage benefits from all of this, too... happy family - happy Markus.

As I was mulling this over, I imagined how it would work for Roadmap. What if we would share all responsibilities and work more as a family? To start with this, we would need more women in the company first.


When Margaret Thatcher came to power in 1979, she crisply observed: "Any woman who understands the problems of running a home will be nearer to understanding the problems of running a country."

What I think she meant was that politics is just common sense and that women can practice it too. And if you can run a family or even a country with common sense, we might also be able to run a company in the same way. So how would this work?

How to run a company

Let's compare management with parenting. A parent takes care of their children, loves them, and makes sure they are well-prepared for starting their own family once they are old enough. Did I forget something?

If that is the case, a manager should do the same and care for their employees, love them, make sure they grow on a personal level, and invest in education.

If parents do well, they will become grandparents. That means less responsibility and more free time on their hands, but no medals. If we compare this with overpaid managers who get promoted all the time, there is a lot of work to do, don't you think?


If employees could be compared with children, we can only say that they want the best childhood possible; they want to be loved and get freedom, time to learn, as well as room to make mistakes and screw up while learning. Oh, and they'll want to have cool stuff.

Once they are ready to have children of their own, they will do the same as their parents: take good care of their children.

What else?
We all know that we need systems; we need structure; and we need people to do what they've committed to. In order to be the best we can be, we need to help each other, listen, talk, and create less complexness. This is why we need more women in the company. We always say that women understand this, can take better care, have less ego, and possess more empathy.

So we need more women at Roadmap to be at our best. And in order to make this happen, we need to create a place where women want to work. (In my next blog, I will try to dive into that subject.)

So having said that, we are very proud that Roadmap's management team consists of two men and three women.

We, the founders, don't manage. We are grandparents. We help when asked, we bring experience, and we try to keep our cool when things blow up...

Feels funny to be a grandparent at work when my youngest at home is two.