Starting something new is exciting. It’s an adventure of sorts, a dive into the unknown – all that cheesy jazz. The reason I’m digging up these phrases is that I recently started a new job – or, more specifically, an internship at Roadmap. And sure, I was thrilled and all. But in all honesty, before…
At Roadmap, we always have a lot of fun preparing for GBTA. Every year, our design team builds a new demo app (to demonstrate what is on our roadmap in the coming year), determines our theme for GBTA, drafts the booth (4040) design, and – last but not least – creates our yearly outfits. I…
Roadmap is officially a toddler! And we’re quite the kid, if we may say so ourselves. At the ‘age’ of 4, we can share some impressive figures: more than 4 billion was spent on travel through our systems in 2019, 17 of our customers are big corporations, and our team consists of nearly 30 people.…
A few months ago, I treated myself to kitesurfing lessons in Bonaire. Why? Well, here’s the short version: I didn’t want to buy a motorcycle at 48. But as it turned out, kitesurfing was a disaster of sorts. During the first lesson, I twisted my ankle. The result: I was stuck in my hotel room…
Two weeks ago, we decided to celebrate Roadmap’s new website launch by hosting a fancy company dinner. I took the liberty of picking an Amsterdam steak house, ensuring unlimited Heinekens for everyone. With two things I absolutely love – steak and beers – what could possibly go wrong? Well, this: it turns out I was…
The key to sustainable value of a travel program is productivity and traveler satisfaction, which can be improved in four steps: Define traveler segments into value groups Define the groups of travelers that you service. Consider a differentiated offering for these different groups. Understand which groups you can leverage suppliers for, and those that…